Reimagining the PUMA New “PVMA” Logo: Our Creative Journey
As a graphic designer with over a decade of experience, I’m excited to share our latest project in collaboration with Vipul Sodhi.
We had the incredible opportunity to reimagine the iconic PUMA logo, inspired by their temporary partnership with badminton champion PV Sindhu, which resulted in the shift from “PUMA” to “PVMA.”
The Inspiration Behind the PVMA Logo
PUMA India changed its name to “PVMA” to celebrate its partnership with PV Sindhu. As designers, we saw an opportunity to go beyond the name and reflect Sindhu’s essence and the sport of badminton in the logo itself.
We wanted the logo to represent her athleticism, passion, and identity in a way that resonates with both her brand and PUMA’s.
The Creative Process
Our process began with extensive sketching. We explored dozens of concepts, aiming to incorporate elements of badminton, Sindhu’s dynamic energy, and PUMA’s core identity. From the wreckage of the shuttlecock to the speed and intensity of the sport, every detail was considered. PUMA word logo Typography played a crucial role, blending PV Sindhu’s identity with PUMA’s established brand.
The main challenge was to create a logo that was simple yet impactful. We wanted it to be minimalistic, but still strong enough to represent both PUMA’s global identity and PV Sindhu’s influence.
Bringing Motion to the Logo
One realization we had early on was that a static logo couldn’t fully capture the fast-paced nature of sports like badminton. To bring the design to life, we decided to create an animated video that would showcase the logo in motion.
The video highlights the split-second precision of badminton, conveying the energy of the sport and its synergy with the logo design.
We also created a second video that dives deeper into the design process, explaining how we came up with the concept and the thought behind every design choice.
20-second glimpse Video 🎥 https://www.youtube.com/shorts/e5tl7Hvfa7U 🎥
Challenges in Video Creation
One of the key challenges we faced was time. We wanted the first video to be a quick 20-second glimpse — just enough to show the logo in action. But we didn’t stop there.
We created a more detailed one-minute video, summarizing the entire design process. The challenge here was compressing all the visuals, information, and narrative into just 60 seconds without losing any of the essence of the design.
PVMA Logo BTS:
🎥 https://www.youtube.com/shorts/hK7R4abONpg🎥
What’s in It for You?
To inspire other designers and creators, we’ve decided to share all the assets we used in the project. You can download the design files and video assets to create your own version of the PVMA logo. It’s an open invitation to experiment and push the boundaries of design while following the brand’s guidelines.
This reimagining project has not only allowed us to explore new creative approaches but also given us the opportunity to share our process with the design community.
If you’re interested in more insights and behind-the-scenes looks into our design work, stay tuned. And if you’re looking to revamp your brand or create a new logo, feel free to reach out — we’d love to collaborate!
We’ve also created a Behance link to showcase the full project for your viewing — feel free to explore the details and process behind the reimagined PVMA logo!
Instagram: PulArts | PankajKukreti
Let’s keep the conversation going!
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Download the assets from the link below and start creating your own version!
Gumroad Link : ⬇️ https://pularts.gumroad.com/l/PVMA-Logo ⬇️